Two groups of Harley-Davidson motorcycle riders will set off on two separate adventures, both to start the celebration of Harley's 110 anniversary. Each group is embarking on their respective journeys for the first time, one in China and one for the Sturgis Motorcycle Rally. I have been following each on their Twitter feeds, and it is exciting to read their enthusiasm.
“Harley-Davidson’s 110th Anniversary year is about celebrating the experiences of riding and inviting all to join in on the good times, in ways and places our founders couldn't have imagined,” said Mark-Hans Richer, Harley-Davidson Chief Marketing Officer. “It’s a powerful way of life that bridges time and cultures. Our 110th Anniversary year starts tomorrow with journeys on two continents. The first with a group of riders who’ve never before experienced the adventure of Sturgis, and the other is on the opposite side of the world with a group of enthusiasts riding in China across the Tibetan Plateau.”
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