The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you.
These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson ® Genuine MotorClothes ® Pink Label Collection apparel and merchandise.
“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”
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